Content Marketing Built from Your Expertise, Not Generic Templates
Adola Content turns internal expertise into published authority — strategy-led thought leadership, ghostwritten long-form, and case studies that earn trust and earn rankings.
What Adola Content Delivers
- Content strategy aligned to your ICP and buyer journey
- SME Interview process to extract your expertise (one 30–45 minute interview per month)
- SEO-led blog and article production
- Thought leadership and ghostwritten long-form content
- Case studies and social proof content
- LinkedIn and organic social content
- Content calendar planning, publishing, and distribution recommendations
- Monthly reporting tied to qualified leads and pipeline contribution
Same Service. Different Standard.
- Billed by results, not by word count — when we over-deliver, we earn more. If we under-deliver, you pay less.
- Measured by Adola Signal — reporting tied to qualified leads and pipeline, not page views or social engagement.
- Senior-only delivery — the strategist who plans the content is the same person writing it.
- Content built from your expertise — every piece is produced through an SME interview and published in your voice, not generic templated copy.
Your First Call Is Not a Sales Pitch
We will explain exactly how the model works and give you an honest recommendation — even if that recommendation is not Adola.
FAQ
This depends on the engagement scope. A typical standalone module includes 4–8 pieces per month across formats (blog posts, LinkedIn content, case studies). Volume is determined by strategy, not by a fixed quota.
Yes. Every piece is built from SME interviews and published in the founder's tone, language, and perspective. If it reads like agency copy, it has failed.
Yes. The SME Interview process is designed to extract specialist knowledge from the client. We do not need to be industry experts — we need to be expert at extracting and communicating your expertise.
We provide distribution recommendations and manage publishing to owned channels (blog, LinkedIn). For earned media distribution, Adola PR can be added.
We start with a content audit. Often, existing content can be restructured, optimised, and repurposed before producing anything new. We prioritise improving what exists before creating from scratch.
We track organic traffic, keyword rankings, and engagement — but the metric that matters is qualified leads and pipeline contribution via Adola Signal. Content that drives traffic but not leads is content that needs adjusting.
Standalone pricing is scoped per engagement based on content volume, format mix, and the level of SME interview time required. For clients within Adola Core, Content is included within the retainer. For additional stakeholders beyond the primary founder, the Voice Expansion add-on applies (+£1,500 per person).