Google Ads Built to Lower Your Cost Per Qualified Lead
Adola Google Ads builds and manages paid search campaigns with one focus: qualified leads at a cost that makes commercial sense. Not clicks. Not impressions. Pipeline.
What Adola Google Ads Delivers
- Google Ads account audit or setup from scratch
- Campaign strategy across Search, Display, and Performance Max
- Keyword research and negative keyword management
- Ad copy writing and ongoing testing
- Landing page recommendations (CRO guidance included)
- Conversion tracking setup and optimisation
- Monthly performance reporting tied to qualified leads and pipeline contribution
Same Service. Different Standard.
- Billed by results, not by ad spend — when we over-deliver, we earn more. If we under-deliver, you pay less.
- Measured by Adola Signal — reporting tied to qualified leads and pipeline, not clicks or quality scores.
- Senior-only delivery — the strategist who plans the campaign is the same person managing it.
- Reviewed every 90 days — targets, performance, and campaign strategy reassessed every quarter.
Your First Call Is Not a Sales Pitch
We will explain exactly how the model works and give you an honest recommendation — even if that recommendation is not Adola.
FAQ
There is no universal answer. Budget depends on your Lead Value, the competitiveness of your keywords, and your target CPA. During discovery, we calculate the minimum viable spend to generate meaningful data and recommend a budget that makes commercial sense.
No. Ad spend is paid by you directly to Google — we never mark up media spend. Adola manages the campaigns, strategy, and optimisation.
Paid search can generate leads within the first week, however this is highly dependent on the average length of your sales cycle. Meaningful optimisation — lowering CPA and improving lead quality — takes 4–12 weeks of data collection and refinement.
We include CRO guidance as part of the module. If landing pages are the bottleneck, we will tell you and recommend specific changes. For deeper landing page work, Adola CRO or Adola Web Design can be added.
Yes, where appropriate. Performance Max can be effective for certain B2B use cases, but it requires careful audience signals and conversion tracking. We only deploy it when the infrastructure supports it.
We track qualified leads and CPA via Adola Signal. Every element of billing and campaign performance is transparent — you see exactly what was spent, what it generated, and what we recommend changing.
Standalone pricing is scoped per engagement based on campaign complexity, number of campaigns, and management requirements. Ad spend is passed through at cost — you pay the platform directly. For clients within Adola Core, Google Ads management is included within the retainer.